In today's skincare industry, which is shifting from "mass solutions" to "precise matching," anti-aging has become one of consumers' most urgent pain points. Late nights, stress, and photoaging accelerate collagen loss, leading to fine lines, sagging, and dullness. Market research shows high penetration of the "technological skincare" concept, with women aged 18-40 showing over 70% preference for it. Products centered on "technologically advanced ingredients" account for nearly 48% of total transaction volume in the mass market, while consumer recognition of Chinese technological skincare exceeds 88%-with "somewhat agree" and "strongly agree" dominating. This is the underlying logic behind the mainstream trends of precision anti-aging, AI technology, and collagen focus.
As a brand dedicated to personalized skincare customization, Mayda has deeply integrated its "personalized customization" capabilities with cutting-edge technology to launch the Anti-Aging Series. This series is not a simple stacking of ingredients but targets the 8 Key Skin Collagen Loss Issues with Targeted Solutions, precisely repairing collagen loss and rebuilding the skin's supportive network. Within Mayda's product matrix, it holds a core strategic position: it is both the culmination of technological skincare and a differentiated weapon for customized services, elevating users from "one-size-fits-all" routine anti-aging to truly "tailored-to-you" exclusive solutions.
The core engine of the series is the proprietary research ingredient Erasin. This globally first-in-class structural peptide was intelligently screened via CADD/AI molecular targeting technology from tens of thousands to 1.6 million peptide sequences. It holds two Chinese invention patents (ZL202110945712.0 and ZL202310037221.5) and was successfully registered as the third new ingredient under the new national regulations (the first functional ingredient). It acts on the TGF-β collagen translation regulatory pathway to directly promote the expression of eight key skin collagen types (types 1, 3, 4, 5, 6, 7, 12, 17), while significantly boosting elastin, inhibiting elastase, repairing UV damage, and enhancing cell vitality. Human efficacy testing (96 participants, MPA580 instrument) showed that at 5% concentration for 63 days, skin elasticity increased by 17% and firmness by 19.29%. In vitro tests further demonstrated a 123.5% increase in elastin content at 25 ppm, providing multidimensional verification of its "collagen motor" anti-aging efficacy.
Building around Erasin, Mayda has created a complete product matrix, with each item focusing on different stages of the collagen life cycle while delivering both instant and long-term repair:
- Erasin Magic Eraser Eye Mask (Formula No.: WKS251225B05): Contains 15% Erasin and features a unique butterfly-shaped design. One patch covers multiple areas including the eye corners, under-eye area, nasolabial folds, and mouth corners. It provides a visible 15-minute "anti-gravity" lifting effect to combat tired-looking skin from late nights, paired with long-term collagen stimulation.
- Erasin Intelligent Collagen Essence Toner (Formula No.: WKS251009B04): Incorporates WActive® ECT, Bifida Ferment Lysate, WActive® Tidestellar, and other ingredients to strengthen the skin barrier, thicken the dermis, and lay a solid foundation for subsequent care.
- Erasin Smart Research Collagen Serum (Formula No.: WKS240103E01): Led by 5% Erasin, combined with Acetyl Tetrapeptide-9 (2.5 ppm) and WKPep® Carnosine (50 ppm), it activates collagen renewal, builds a dense collagen network, and protects existing collagen-focusing on the "collagen renewal cycle."
- Erasin Intelligent Collagen Lotion and Erasin Smart Collagen Cream: These incorporate classic ingredients such as WActive® Der-Xylose and WActive® CerNP SL to lock in moisture layer by layer and repair the lipid barrier, creating a full-chain anti-aging loop from toner to cream.
These products are backed not only by internal raw material testing and clinical data but also come alive through Mayda's customization capabilities. The company's AI skin-analysis system, combined with vast skin data, quickly identifies each user's collagen-loss type, sensitivity level, and lifestyle habits. It then dynamically adjusts Erasin concentration and synergistic ingredients (such as plant-based cyclic peptides and Codonopsis pilosula extract) for remote customization via the WeChat mini-program or on-site formulation in a micro-factory within 20 minutes. Consumers no longer need to guess "which product suits me"-they receive a truly "born for me" anti-aging regimen. This is precisely the competitive edge that positions Mayda as a leader in the customization industry.
From a market perspective, the series precisely occupies the dual sweet spot of "technological skincare + personalization." Traditional anti-aging products often stop at single-collagen supplementation, whereas Mayda uses AI + patented peptides to achieve "multi-collagen synergy, multidimensional verification, and multi-scenario adaptation." It is not only a new growth curve for the company but also the fulfillment of the promise to "repair the foundation and achieve a glowing complexion." Building on private-domain services and female empowerment initiatives, it further transforms scientific anti-aging into an accessible daily ritual.
Looking ahead, as AI screening methods continue to iterate and flexible production scales up, the Mayda Anti-Aging Series will bring visible firmness, radiance, and confidence to more consumers seeking youthful skin. Whether you choose online customization or in-store experience, this lineup speaks through data and patents, turning anti-aging from "trial and error" into "customized rejuvenation."
If you're troubled by collagen loss or want to know how to incorporate Erasin into your personal regimen, feel free to share your skin concerns-Mayda's customization journey starts here.
